HEY, I'M KIRSTEN!
Business strategist, Kajabi expert, systems thinker and founder of Busy Made Simple.
I started Busy Made Simple in 2016 with a simple belief: running a business shouldn't mean being busy every waking moment.
Over the years, I've worked alongside heart-led service business owners to untangle the complicated behind-the-scenes, sharpen their strategy and build practical systems that make a real difference.
These days, my work brings together three things I genuinely love: online business consulting, Kajabi websites, courses and funnels, and AI and automation, including ChatGPT, Claude, MCP connections where supported, Make.com or Zapier.
But the real magic isn't the software. It's getting clear on what actually needs to happen, choosing the right tools for the job and making sure people stay at the heart of the process.
I work directly with you on the strategy and technical decisions, with a small, talented team bringing complementary skills when a project needs them.
SMALL TEAM. BIG HEART. SMARTER WAYS TO WORK.
You'll work directly with me on business strategy, Kajabi and AI integration. I'm joined by three wonderful people who bring their own strengths to the table: Jack, Emmi and Elena.
Between us, we bring a mix of technical thinking, graphic design, online business management, social media and content creation. That means the right expertise can support the right parts of your project, without making the process feel complicated or impersonal.
We're here to make business easier, not to replace the human connection that makes your business special.
Jack Rees
Virtual CIO
Jack is our resident tech geek. Specialising in all things Microsoft, his love of technology extends to many systems and his troubleshooting skills have saved the day many times over. He enjoys integrating and automating as much as un-humanly possible.
In his spare time, you will catch him running around with his toddler (and Kirsten), bike riding, or reading up on the latest feature drops from Microsoft.
Joined BMS in 2019
Emmi Kerkham
Online Business Manager & Graphic Designer
Emmi is the creative mind behind our in-house design services, crafting beautiful, on-brand visuals that help clients show up with confidence. With a background in Illustration and Design, she loves using her creativity to bring big ideas to life.
Outside of work, you’ll likely find her hanging out with her dog Winston, pottering in the garden, or diving into whatever new creative hobby has caught her fancy lately.
Joined BMS in 2023
Elena Louise Wee
Social Media Whizz
Elena is a true creative with a background in graphic design, social media strategy, and content creation. She understands the power of strong branding and storytelling, from her experience running her own wellness business. Behind the camera or brainstorming fresh ideas, Elena brings strategy and creativity to every project.
When she’s not working, you’ll find her exploring nature and taking photos.
Joined BMS in 2025
THE VALUES BEHIND BUSY MADE SIMPLE
How we work matters just as much as what we build. These are the principles that guide our decisions, our relationships and every system we create.
Care the Most
Heart & Balance
Systems Thinking
Find Better Ways
Make an Impact
Embrace Awkwardness
Equity & Diversity
WE LOVE WORKING WITH PEOPLE WHO CARE.
Heart-led business owners, change-makers and big-picture thinkers.
Our clients are coaches, consultants, educators and service-based small business owners who have built something meaningful and want it to work better as it grows.
You might have a brilliant offer that needs a smoother way to sell and deliver it, an existing Kajabi platform that could work harder, or a busy business full of manual steps and disconnected systems.
We're a good fit when you:
- Want to grow your impact without growing your workload at the same pace.
- Value thoughtful strategy and are willing to be involved in your business decisions.
- Want practical help with Kajabi, ChatGPT or Claude connections, or Make.com or Zapier workflows.
- Believe that good systems should support people, not replace them.
- Appreciate clear communication, genuine care and someone who will help you find a better way.
You bring the vision and purpose. We bring the strategy, technical know-how and practical support to help make it happen.
THREE WAYS TO MAKE BUSY SIMPLE.
Not sure where to start? We'll work out what your business needs first, then choose the right approach. No shiny new software for the sake of it.
BUSINESS CONSULTING
Get clear on your direction, strengthen your offers and make a practical plan for growth that feels sustainable.
EXPLORE CONSULTINGKAJABI EXPERTISE
Beautiful websites, courses, memberships and funnels, thoughtfully designed and easy to run behind the scenes.
EXPLORE KAJABIAI & AUTOMATION
Use ChatGPT or Claude, MCP connections, Make.com or Zapier to simplify repetitive work while keeping human judgement in charge.
EXPLORE AUTOMATIONWe acknowledge the Ngunnawal people as the traditional custodians of the ACT and surrounding region, the land where we live and work. We pay respect to elders past and present. It always was and always will be, Aboriginal Land.
Diversity fuels innovation. We're dedicated to fostering a culture where everyone's unique race, age, gender, orientation, disability, and experiences are celebrated. In our inclusive environment, all are welcomed and empowered. Your uniqueness is not just accepted, it's the core of our strength and success.