Website Photoshoot: How to Plan Brand Photos That Actually Work on Your Kajabi Website
Jun 16, 2026
A brand photoshoot for your website is so exciting.
You book the photographer, choose the outfits, gather the props, and imagine your beautiful new website coming to life.
But here’s the part most business owners miss: A website photoshoot is not just about getting pretty photos.
When you book a photoshoot specifically to get images for your website, it is about capturing the right images for your homepage, sales pages, course development, lead magnets, checkout pages, podcast, emails and offer thumbnails.
If you’re planning a website refresh, or just plain old building a new website, your brand photos need to support your whole online business. This article will show you how.
The Biggest Website Photoshoot Mistakes
The most common mistake is getting lots of beautiful close-up portraits, but not enough images that actually work on a website.
To have a successful photoshoot that actually supports a website build, you need to make sure you get images that mostly support:
- wide horizontal hero images (remember that. Ask for more horizontal photos over portrait photos)
- images with negative space on one side of the image for text overlays
The biggest mistake you can make it getting more portrait images, and not enough images that can support a background hero image inside a website.
A few other types of photos you should remember to take are:
- lifestyle shots that tell your brand story
- photos for service and course pages
- images for lead magnets, emails and sales pages
- behind-the-scenes shots that show how you work(these are great for your about page and to use on socials)
- product images if selling e-commerce
- office and/or clinic shots
This matters because your website designer needs flexibility and variety. You don't want to be using the same old image on every page.
The main thing to remember here is that a pulled-back image with space around you is often far more useful than a pretty tightly cropped portrait.
Think About Your Website Before Your Photoshoot
Before your shoot, map out the web pages you need photos for.
For example:
- homepage
- about page
- contact page
- service pages
- course and membership pages
- sales pages
- checkout pages
- lead magnet sections
- thank you pages
- login or course welcome pages
- client library
- email headers
This is especially important in your online course website (i.e. Kajabi) because your website, courses, landing pages, checkout, emails, funnels and automations can all work together in one ecosystem. As one business and brand telling one awesome story!
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Busy Made Simple are Kajabi Experts, supporting service based business owners in building Kajabi websites and full business ecosystems that sell digital projects. Organising your brand photoshoot properly will help your website look beautiful from the very start. |
Plan Photos Around the Feeling You Want to Create
Your website photos should answer one simple question:
What do I want my dream client to feel when they land on my website?
Do you want them to feel calm? Safe? Inspired? Excited? Relieved?
Your photos should communicate the transformation you offer before someone reads even one single word.
What to Capture During Your Website Photoshoot
When organising your photographer, ask them for a mix of:
- hero images with negative space on one side
- warm shots of you working
- laptop or desk images
- course creation or teaching images
- client experience images
- storytelling shots with props
- relaxed portraits
- confident authority shots
- pointing or gesturing images with negative space on the side
- on stage speaking shots
- images that suit lead magnets and email banners
Just a reminder - The goal is not just a gallery of nice photos. The goal is a photo library that tells your beautiful business story on a website. Creating images your website can actually use.
Image Dimensions in Kajabi
To get images that will actually work inside your Kajabi website, here are a few extra things you should remember.
For hero images in Kajabi, aim for photos that are 2880 pixels wide. These are the large banner-style images often used at the top of your homepage, about page, sales pages, course pages and lead magnet sections.
Your hero images can be as tall as your website design supports, but the most important thing is this:
- Make sure your photographer captures wide, high-quality horizontal images with plenty of negative space.
That negative space is what gives your website designer room to add headlines, buttons and copy without covering your face or making the page feel cluttered.
For best results, ask your photographer for:
- wide horizontal hero shots
- images with space on one side for text
- high-resolution image files
- a mix of close-up, mid-range and pulled-back images
- photos that can be cropped for website banners, course pages, email headers and lead magnet sections
Uploading The Images To Your Website
The image files you revieve from the photographer should be high resolution, ideally suitable for professional use. But before uploading them to Kajabi, make sure they are compressed for the web.
As a guide, website images should usually be compressed to around 300-500KB where possible. This helps your Kajabi website load faster, which supports both user experience and SEO, and can easily be achieved in Canva.
A beautiful image is lovely.
A beautiful image that loads quickly, fits your website layout and helps people take action? That is where the magic is, and will help keep your SEO on point.
Planning a Kajabi Website? Think Bigger Than the Photos
Your website photos are one part of the bigger picture.
In summary, when organising your photoshoot, for best results, ask your photographer for:
- wide horizontal hero shots
- images with space on one side for text
- high-resolution image files
- a mix of close-up, mid-range and pulled-back images
- photos that can be cropped for website banners, course pages, email headers and lead magnet sections
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As a Kajabi Expert, Kirsten at Busy Made Simple can support a range of Kajabi development projects. We support with full website development - including website SEO, service and product customer journey, automations, payments, email automations, funnels and analytics - not just design. |
Download the Free Brand Shoot Checklist
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Before your next website photoshoot, download the free Brand Shoot Checklist. It will help you plan the key shots, styling, props, and website image types you need before shoot day. |
Ready to Build Your Kajabi Website?
Once you have the shots, the next step is bringing them all together. Let us help you build a beautiful website that tells your business story clearly and supports your products, coaching offers, courses and memberships.
At Busy Made Simple, we do not just make Kajabi look pretty.
We help map your offers, customer journey, pages, emails, checkout and automations so your website supports the whole business.
Book a free 60-minute Initial Consultation to map out where you are, what you are building, and the clearest way Busy Made Simple can support your Kajabi website, course or online business build.
>> Book your Free Kajabi Website Consultation
Steal My Photographer
If you live in Canberra, ACT and want to book your next awesome photographer, check out Grace Costa.
Frequently Asked Questions
What is a website branding photoshoot?
A website branding photoshoot is a planned brand photoshoot designed specifically to create images that work across a website. This includes wide hero images, photos with negative space for text, lifestyle shots, service page images, course page images, lead magnet images, checkout page images and other visuals that support the customer journey.
What photos do I need for a Kajabi website photoshoot?
For a Kajabi website photoshoot, plan for wide horizontal hero images, images with negative space, warm working shots, laptop or desk images, course creation images, client experience images, storytelling prop shots, relaxed portraits, authority shots, and images that can be used for sales pages, lead magnets, checkout pages, email banners and course thumbnails.
What image size should I use for Kajabi hero images?
For Kajabi hero images, Busy Made Simple recommends aiming for high-quality horizontal images around 2880 pixels wide. The most important thing is to capture wide images with enough negative space so website headlines, buttons and copy can be added without covering the subject.
Why is negative space important in website photos?
Negative space gives your website designer room to place headlines, buttons and supporting copy over an image without covering your face, product or main visual subject. It helps the page feel clean, readable and more conversion-friendly.
Should website photos be compressed before uploading to Kajabi?
Yes. Although Kajabi does compress images upon uploading, high-resolution photos should ideally be compressed before uploading to Kajabi, to protect your site speed. Faster-loading images support a better user experience and can help SEO performance.
